Millward Brown’s BrandZ Report – Top 10 Brands
Top 10 Brands (MillwardBrown BrandZ Study)
From AdAge.com
Millward Brown’s annual BrandZ report reveals that Google continues to be the world’s most powerful brand, followed by Microsoft, Coca-Cola, IBM, McDonald’s and Apple.
Among the top 10 brands, General Electric lost the most ground, falling six places to No. 8, and Vodafone cracked the top 10, ending up at No. 9.
The categories that suffered most were insurance companies and automakers — all brands in each category declined.
The financial-institution category avoided that fate thanks to a few success stories, including China Merchant Bank, the top riser in this year’s study. Bank of America and Citi dropped from the top of the financial list, now dominated by banks that are either headquartered in or have strong presences in emerging markets.
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About Patrick Michael: Patrick Baird was most recently the Creative Services Manager for Hill & Knowlton New York working in a strategic capacity to create custom design solutions for Fortune 500 companies across the globe. Patrick has extensive digital imaging and production experience and specializes in print, video, presentation, branding, and interactive design. Patrick previously worked for an international luxury furniture company where he was responsible for producing and directing photo shoots, forecasting colors and fabrics for luxury linen collections, catalog production, and e-commerce development. His efforts were dedicated to advertising and marketing projects including the coordination of press events, sales promotions, product launches, showroom design, and creating print and web collateral materials for both consumers and industry professionals. Patrick holds a Bachelor of Arts degree in Cultural Studies from Eugene Lang College and a Bachelor of Fine Arts degree in Photography & Related Media from Parsons School of Design, a Master of Arts degree in Media Studies and a graduate certificate in Media Management from The New School. Patrick is an active member of The Art Directors Club and AIGA/NY. He regularly attends organizational workshops, conferences, and forums. Patrick also works with creative and technology industry leaders to help develop, beta test products, and provide strategic insight for Adobe Systems, Sling Media, Pantone, X-Rite, Gretag Macbeth, Canon, Epson, and HP. |
